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Organizational Trust Ad its Role in Activating Marketing via Social Networking Sites among a Sample of Oriflamme Annaba Sales Representatives
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Organizational Trust Ad its Role in Activating Marketing via Social Networking Sites among a Sample of Oriflamme Annaba Sales Representatives
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Journal Article
Organizational Trust Ad its Role in Activating Marketing via Social Networking Sites among a Sample of Oriflamme Annaba Sales Representatives
2025
Overview
The Purpose of this study was to measure and analyze the impact of trust as the independent variable and sub-variants emanating from it (Trust in colleagues, confidence in the direct superior, confidence in senior leadership) , and the social Media Marketing in the shadow of pandemic of the Delegates as a dependent variable. The objective of the study demonstrated two-dimensional, the first theoretical, and represent to provide a conceptual framework for the subject of the study, and the second field, or applied represented in the study and determine the effect of trust in the activation of the social Media Marketing of the ORIFLAM Delegates. The purpose of this study to answer questions, and then develop a theoretical framework in light of this questions, and formulate hypotheses tested correlations closely influential. the data were collected from (45) workers in ORIFLAM Delegates- Annaba -, depending on the resolution as a tool for measuring and using a number of statistical methods. Data were processed statically by using the statistical package of social sciences (SPSS V21). The results of hypothesis testing, analysis and interpretation to the impact of the correlation statistically significant differences between trust and sub-variables ups between him and the social Media Marketing of the ORIFLAM Delegates. The study suggests that ORIFLAM Delegates should strength the sharing of trust the strengthening of the activities of participation and social interaction between individuals. Also it should encourage the sharing.
Publisher
جامعة زيان عاشور الجلفة
