Asset Details
Do you wish to reserve the book?
Conservative Bias
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Conservative Bias
Do you wish to request the book?
Conservative Bias
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
eBook
Conservative Bias
2014
Overview
Before Bill O'Reilly and Glenn Beck, there was Jesse Helms. From in front of a camera at WRAL-TV, Helms forged a new brand of southern conservatism long before he was a senator from North Carolina. As executive vice president of the station, Helms delivered commentaries on the evening news and directed the news and entertainment programming. He pioneered the attack on the liberal media, and his editorials were some of the first shots fired in the culture wars, criticizing the influence of \"immoral entertainment.\" Through the emerging power of the household television Helms established a blueprint and laid the foundation for the modern conservative movement.
Bryan Thrift mines over 2,700 WRAL-TV \"Viewpoint\" editorials broadcast between 1960 and 1972 to offer not only a portrait of a skilled rhetorician and wordsmith but also a lens on the way the various, and at times competing, elements of modern American conservatism cohered into an ideology couched in the language of anti-elitism and \"traditional values.\" Decades prior to the invention of the blog, Helms corresponded with his viewers to select, refine, and sharpen his political message until he had reworked southern traditionalism into a national conservative movement. The realignment of southern Democrats into the Republican Party was not easy or inevitable, and by examining Helms's oft-forgotten journalism career, Thrift shows how delicately and deliberately this transition had to be cultivated.
Publisher
University Press of Florida
Subject
/ Conservatism-United States-History-20th century
/ Helms, Jesse-Political and social views
/ HISTORY
/ Legislators-United States-Biography
/ Mass media-Political aspects-United States
/ Republican Party (U.S. : 1854- )-History
/ Republican Party (U.S. : 1854– )
/ South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV)
/ Television broadcasting of news
ISBN
9780813049311, 0813049318
