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eBook
The soft edge
2014
Overview
What Does it Take to Get Ahead Now—And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard—Forbes publisher, entrepreneur, investor, and board director—takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place—your company’s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization’s “soft edge”: ● Trust: Northwestern Mutual has built a
Publisher
Wiley,Jossey-Bass,John Wiley & Sons, Incorporated,Jossey-Bass, A Wiley Brand
Subject
ISBN
1118898036, 9781118898031, 1118829425, 9781118829424, 9781118898079, 1118898079
