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The New Icons?
by
Rutherford, Paul
in
Communication Studies
/ Language & Literature
/ LANGUAGE ARTS & DISCIPLINES
/ LANGUAGE ARTS & DISCIPLINES / Communication Studies
/ Television advertising
1995,1994,2000
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Do you wish to request the book?
The New Icons?
by
Rutherford, Paul
in
Communication Studies
/ Language & Literature
/ LANGUAGE ARTS & DISCIPLINES
/ LANGUAGE ARTS & DISCIPLINES / Communication Studies
/ Television advertising
1995,1994,2000
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eBook
The New Icons?
1995,1994,2000
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Overview
Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.
Publisher
University of Toronto Press,University of Toronto Press, Scholarly Publishing
Subject
ISBN
0802074286, 9780802074287, 9780802029287, 0802029280, 9781442681866, 1442681861
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