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eBook
Hollywood's Road to Riches
2009,2005
Overview
Combining historical and economic analysis, this book shows how, beginning in the 1950s, a largely predictable business has been transformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world's film business. At the same time, the book asks how the economic forces leading to this success--the forces of audience demand, technology, and high risk--have combined to change the kinds of movies Hollywood produces.
Publisher
Harvard University Press
Subject
ISBN
9780674019454, 0674019458, 9780674044920, 0674044924
