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Cracking the advertising code
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Cracking the advertising code
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Cracking the advertising code
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Streaming Video
Cracking the advertising code
2006
Overview
If you think 'bait and switch' is a fishing tip, you have a lot to learn about advertising! Viewers will learn how to make good buying decisions by spotting advertising ploys including: celebrity endorsement, customer testimony, emotional appeal, unproven claims, urgency and more.
Publisher
Learning Zone Express
Subject
