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The Transculturality of Media Products
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Book Chapter
The Transculturality of Media Products
2015
Overview
This chapter considers the leading products of transcultural communication. When considering the globalization of media products, media and communications specialists often examine films. Hollywood films are treated as the epitome of globally accessible, medial products. The general transcultural availability of Hollywood products is ensured by the leading global media corporations that form the basis of Hollywood. The genres of the most successful Hollywood films worldwide demonstrate that transcultural accessibility is furthered by the form of presentation. In 2001 the Indian film industry developed an ambitious marketing campaign at the Cannes film festival, promoting both Bollywood and art films. The globalization of political communication is generally associated with news reporting, given the existing “flows” of communication across different countries, and how emergent differences and inequalities are articulated. The BBC world service was founded in 1932 as the empire service with the aim of addressing all English‐speaking people in the British empire.
Publisher
John Wiley & Sons, Incorporated,John Wiley & Sons, Ltd
Subject
ISBN
9780470673935, 0470673931
