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Satisfacción de la experiencia ecoturística en el área natural protegida El Verde Camacho, Sinaloa, México
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Satisfacción de la experiencia ecoturística en el área natural protegida El Verde Camacho, Sinaloa, México
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Journal Article
Satisfacción de la experiencia ecoturística en el área natural protegida El Verde Camacho, Sinaloa, México
2025
Overview
El objetivo de esta investigación es evaluar el nivel de satisfacción de la experiencia ecoturística en el área natural protegida Santuario El Verde Camacho, Sinaloa, México. La metodología es de corte cuantitativo y transversal; se aplicó una encuesta de percepción sobre la evaluación de siete dimensiones de satisfacción durante octubre a diciembre de 2022, con una muestra de 282 ecoturistas. Los resultados muestran que las dimensiones de análisis que tienen el índice de satisfacción más alto son Calidad de los servicios y Atención turística (hospitalidad) con 9.9 cada una. The objective of this research is to evaluate the level of satisfaction with the ecotourism experience in the protected natural area Santuario El Verde Camacho, Sinaloa, Mexico. The methodology is quantitative and cross-sectional; a perception survey was applied on the evaluation of seven dimensions of satisfaction during October to December 2022, with a sample of 282 ecotourists. The results show that the dimensions of analysis that have the highest satisfaction index are Quality of services and Tourist attention (hospitality) with 9.9 each.
Publisher
Universidad de Murcia
