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Ethnic banking in the USA
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Journal Article
Ethnic banking in the USA
2004
Overview
This paper describes the development of the ethnic banking market in the USA. It portrays the main ethnic groups involved and how they manage their relationships with banks, whether as individuals, families or small businesses. It analyses how banks have responded to the ethnic marketing opportunity and then suggests which areas banks need to focus on in order to improve management of their ethnic customers. [Publication Abstract]
