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Development of domestic brands in the fashion market
by
Melnikova, Anastasiya
in
Fashion
2021
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Development of domestic brands in the fashion market
by
Melnikova, Anastasiya
in
Fashion
2021
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Journal Article
Development of domestic brands in the fashion market
2021
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Overview
This article deals with the analysis of the development of domestic brands in the fashion market. At the moment, foreign brands prevail in this market. However, based on the experience of a number of countries, we can say that the fashion industry can make a significant contribution to a country's GDP. This research examines the development of brands in terms of their relevance and recognition among potential consumers. As a result, conclusions are drawn about consumer preferences and the most effective methods of taking on the market.
Publisher
EDP Sciences
Subject
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