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Development of domestic brands in the fashion market
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Development of domestic brands in the fashion market
Development of domestic brands in the fashion market
Journal Article

Development of domestic brands in the fashion market

2021
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Overview
This article deals with the analysis of the development of domestic brands in the fashion market. At the moment, foreign brands prevail in this market. However, based on the experience of a number of countries, we can say that the fashion industry can make a significant contribution to a country's GDP. This research examines the development of brands in terms of their relevance and recognition among potential consumers. As a result, conclusions are drawn about consumer preferences and the most effective methods of taking on the market.
Publisher
EDP Sciences
Subject