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Journal Article
Predicting the behavior intention of intelligent office software
2024
Overview
In an era where artificial intelligence (AI) is becoming increasingly accessible to the general public, various AI-integrated products have emerged. Microsoft 365 Copilot, developed through collaboration between Microsoft and Chat-GPT, represents a new generation of intelligent office software that combines AI with productivity tools. This research aimed to explore whether intelligent office software will become a future trend in the field of office productivity. The study expanded the application of the Technology Acceptance Model (TAM) to the domain of intelligent software and utilized the SWOT analysis method. The findings of this paper indicated that the design of Microsoft 365 Copilot could enhance Perceived ease of use (PU) and Perceived usefulness (PEOU). The improvement in these factors promoted users’ positive attitudes and behaviors towards the product, thus suggesting that intelligent office software aligns with future development trends. This study provided empirical evidence for the TAM theory in the context of intelligent office software and offers recommendations for the future development of Microsoft 365 Copilot based on the SWOT analysis.
Publisher
EDP Sciences
Subject
