Journal Article

LINGUISTIC CATEGORIZATION OF COLOR IN STATIC SYSTEMS AND SUBLTE DIFFERENCES DETECTED BY GENDER

Tejeda, Jorge Gil, Pineda, Lorena Olmos

2024

Overview

Objective: The objective of this study was to evaluate how individuals in a specific culture perform the linguistic categorization of the dominant color in an image and to identify potential differences in such categorization.   Theoretical Framework: Language is a fundamental component not only of culture but also of the mechanisms of the human brain, influencing both information processing and perception of the world. In this sense, linguistic categorization can provide insight into the functioning of the human mind, the perceptual experience of certain phenomena, and how language and visual perception interact across different cultures.   Method: An empirical study was conducted in which participants were exposed to images with a dominant color. The linguistic categorization of this color was evaluated based on the participants' gender.   Results and Discussion: The results showed variation in the linguistic categorization of the dominant color by gender. Women exhibited a broader range of categorization for different colors, which was also influenced by the intrinsic qualities of the object as well as by the visual processing derived from human structure   Implications of the Research: The findings could influence how colors are used in products and advertising in a culturally sensitive manner, where color perception is critical based on gender differences.   Originality/Value: This study examines how the intrinsic qualities of objects and human visual structure can alter perception and categorization, offering a new perspective on the relationship between language, culture, and the recognition of static systems.

• Publisher: AOS-ESTRATÉGIA & INOVAÇÃO; JPB-Review
• Subject: Culture / Gender / Image Recognition / Linguistic Categorization of Color / Linguistics / Static Systems