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Journal Article
Tesco: Entry and Expansion Strategy in India
2021
Overview
The management was reviewing Tesco’s entry into India and its joint venture Trent Hypermarket Private Limited’s operations. After withdrawal from Thailand and Malaysia, India remained one of the most important retail destinations for Tesco. The management was pondering over the expansion of operations in India. The local leadership was entrusted with developing a Roadmap-2025 with an inclusive store expansion plan to build profitability by delivering high customer value.
Publisher
SAGE Publications,Sage Publications Ltd
Subject
