Journal Article

The social media sentiment analysis framework: deep learning for sentiment analysis on social media

Altalbe, Ali, Muthurasu, Gayathri, Mohan, Rithani, Vijayakumar, Sulochana, Gurusamy, Bharathi mohan, Pallavi, Gundala, Rangarjan, Prasanna Kumar

2024

Overview

Researching public opinion can help us learn important facts. People may quickly and easily express their thoughts and feelings on any subject using social media, which creates a deluge of unorganized data. Sentiment analysis on social media platforms like Twitter and Facebook has developed into a potent tool for gathering insights into users' perspectives. However, difficulties in interpreting natural language limit the effectiveness and precision of sentiment analysis. This research focuses on developing a social media sentiment analysis (SMSA) framework, incorporating a custom-built emotion thesaurus to enhance the precision of sentiment analysis. It delves into the efficacy of various deep learning algorithms, under different parameter calibrations, for sentiment extraction from social media. The study distinguishes itself by its unique approach towards sentiment dictionary creation and its application to deep learning models. It contributes new insights into sentiment analysis, particularly in social media contexts, showcasing notable advancements over previous methodologies. The results demonstrate improved accuracy and deeper understanding of social media sentiment, opening avenues for future research and applications in diverse fields.