Asset Details
Do you wish to reserve the book?
A study on the application of game theory modeling in the analysis of pharmaceutical price elasticity
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
A study on the application of game theory modeling in the analysis of pharmaceutical price elasticity
Do you wish to request the book?
A study on the application of game theory modeling in the analysis of pharmaceutical price elasticity
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
A study on the application of game theory modeling in the analysis of pharmaceutical price elasticity
2024
Overview
Setting reasonable drug prices is the fundamental goal of drug price elasticity analysis, and the game theory method can play a role in drug pricing by analyzing the behaviors of multiple game subjects to give a plan that meets the best interests of all parties. The optimal pricing strategies under different threshold conditions are summarized by establishing four model assumptions and solving them based on the basic model of game theory and the bidding process. Accordingly, the drug pricing of Pharmaceutical Company F was analyzed, and it was found that its optimal pricing was 21.3yuan, at which time the profit was 132.74% higher than the original pricing profit. After applying this pricing, it was found that the implementation of the new pricing increased the mean score of the company’s profitability by 0.16738 to 0.19504 as compared to before the optimized drug pricing strategy, indicating that the pricing strategy improved by the game theory model is able to provide the company’s level of profitability and is feasible.
Publisher
Sciendo,De Gruyter Brill Sp. z o.o., Paradigm Publishing Services
Subject
We currently cannot retrieve any items related to this title. Kindly check back at a later time.