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An exploratory investigation into the role of a research and development programme on future craft practice
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An exploratory investigation into the role of a research and development programme on future craft practice
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Journal Article
An exploratory investigation into the role of a research and development programme on future craft practice
2013
Overview
Purpose
– The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques.
Design/methodology/approach
– Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed.
Findings
– Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing.
Research limitations/implications
– The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere.
Practical implications
– There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general.
Originality/value
– This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.
Publisher
Emerald Group Publishing Limited
