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L’efficacité de la participation consciente à promouvoir la durabilité sociale
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L’efficacité de la participation consciente à promouvoir la durabilité sociale
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Journal Article
L’efficacité de la participation consciente à promouvoir la durabilité sociale
2014
Overview
Dans cet article, Giana Eckhardt et Susan Dobscha abordent le construit du ‘conscious pricing’ et décrivent comment celui-ci est utilisé par les entreprises pour tenir compte des considérations sociales. Elles soulignent que les consommateurs ne sont pas prêts à supporter le coût de ces aspects sociaux. Ceux-ci doivent plutôt être pris en compte au niveau structurel.
Publisher
SAGE,SAGE Publications,Sage Publications Ltd
