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Research on the Scenario-based Development Strategy of Live Broadcast in the Era of Mobile Internet
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Research on the Scenario-based Development Strategy of Live Broadcast in the Era of Mobile Internet
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Journal Article
Research on the Scenario-based Development Strategy of Live Broadcast in the Era of Mobile Internet
2020
Overview
Based on the change of information transmission form and interactive mode, this paper will introduce the concept of scene-based precise communication in the network live broadcast Based on the analysis of the current situation of the network live broadcast platform, this paper focuses on the construction of the network live broadcast scene from the aspects of technology, content and users The ultimate goal of scene analysis is to understand the logic and habits of users' behavior, and to better serve the audience.
Publisher
IOP Publishing
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