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Journal Article
The textuality of markets
2021
Overview
Although social embeddedness is an important and enduring aspect of markets, markets are also increasingly embedded in text—by which I mean alpha-numeric characters that stand in for phonetic spoken language. In this piece, I explore how text and textual thinking is an important precursor to certain forms of exchange behavior, mediates the market, and impedes or facilitates exchange. Looking at the affordances of text and textuality, I consider the ways that text orients the social practices critical to market exchange through its archival and public nature.
Publisher
Springer US,Springer Nature B.V
