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Does green human resource management foster green advocacy? A perspective of conservation of resources theory
Does green human resource management foster green advocacy? A perspective of conservation of resources theory
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Does green human resource management foster green advocacy? A perspective of conservation of resources theory
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Does green human resource management foster green advocacy? A perspective of conservation of resources theory
Does green human resource management foster green advocacy? A perspective of conservation of resources theory
Journal Article

Does green human resource management foster green advocacy? A perspective of conservation of resources theory

2025
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Overview
PurposeWith increasing pressure to achieve environmental sustainability, hotel organizations implement green human resource management (GHRM) to inspire employees’ green behavior to improve environmental performance. Following the conservation of resources theory, this research aims to examine how GHRM fosters employee green advocacy.Design/methodology/approachData were obtained from 315 employees from 24 hotels in China. This study used the SPSS PROCESS to test the mediation and moderated mediation model.FindingsThe results showed that GHRM has a positive impact on green advocacy, and harmonious environmental passion (HEP) fully mediates the positive relationship between GHRM and green advocacy. Furthermore, the relationship between GHRM, HEP and green advocacy is moderated by environmentally specific transformational leadership (ESTL). Subsequently, the findings imply that the indirect effect of GHRM on green advocacy via HEP is stronger while ESTL is higher.Originality/valueThis study extends the research on GHRM and green advocacy by exploring how and when GHRM stimulates employee green advocacy via HEP in the Chinese context.
Publisher
Emerald Publishing Limited,Emerald Group Publishing Limited