Asset Details
Do you wish to reserve the book?
Assessing Economic Impact as a Means for Event Efficacy: A Proposed Model and Case Study
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Assessing Economic Impact as a Means for Event Efficacy: A Proposed Model and Case Study
Do you wish to request the book?
Assessing Economic Impact as a Means for Event Efficacy: A Proposed Model and Case Study
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Assessing Economic Impact as a Means for Event Efficacy: A Proposed Model and Case Study
2017
Overview
Revenue generation for event planners traditionally comes from sponsorships, ticket and registration sales, merchandising, and additional income streams; however, these sources can at times be limited due to a lack of data and ability to substantiate an event's positioning within an
industry or marketplace. A variety of new methodologies exist for such agencies to generate funding, particularly through demonstration of economic impact. To date, many event planning organizations are not familiar with this process or the use of such data. The following provides a conceptual
model for understanding and engaging in economic impact analysis to secure traditional and new sources of funding. An overview of Tourism Improvement Districts (TID) is provided and a step-by-step process for utilizing the data is proposed. Finally, the San Diego Bay Wine & Food Festival
(SDBWFF) is used as a case study demonstrating the process.
Publisher
Cognizant Communication Corporation
Subject
