Asset Details
Do you wish to reserve the book?
Identifying the Critical Success Factors of Telecom Switching Barriers Using the AHP
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Identifying the Critical Success Factors of Telecom Switching Barriers Using the AHP
Do you wish to request the book?
Identifying the Critical Success Factors of Telecom Switching Barriers Using the AHP
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Identifying the Critical Success Factors of Telecom Switching Barriers Using the AHP
2021
Overview
Switching barriers help telecom service providers create intangible restriction before telecom subscribers preventing them from switching to other service providers. This study aims at ranking the switching barriers to identify critical success factors of telecom service providers to retain customers and attain a competitive advantage in the market. The analytical hierarchy process (AHP) is used as a tool to rank the identified switching barriers. The literature review helped in identifying eight crucial switching barriers which were ranked using the AHP method. A pair-wise comparison is made to obtain opinions from 32 experts and consultants in the field of telecom service provider industry to conduct AHP analysis. The AHP is analysed by pair-wise comparisons generated from expert opinions. The research findings helped in understanding the different priorities and corresponding weights of switching barriers which were eventually ranked based on the weights. This study enables the telecom service providers to adopt suitable strategies based on the ranking. This will help telecom service providers retain customers and thereby gain a competitive advantage.
Publisher
SAGE Publications,SAGE PUBLICATIONS, INC
