Journal Article

Innovative Almond-Growing Strategy in Ukraine: Enterprise Level

Kovtun, Olena, Hutsol, Taras, Lutsiak, Vitalii, Yefimenko, Liudmyla, Malaga-Toboła, Urszula, Lis, Aleksandra, Koberniuk, Olena, Zarajczyk, Janusz, Pavlenko-Didur, Krystyna

2023

Overview

Almond production in Ukraine is undergoing the process of formation. There is an urgent need to study the almond market in Ukraine, including the formation of production strategies. A content analysis of the scientific literature was used to single out the general approach for enterprise strategy development. With a view toward determining the regions in Ukraine with the most concentrated production of almonds, a cluster analysis was carried out. To maintain the SWOT analysis for the producers of almonds in Ukraine, a factor analysis was conducted. The incoming data for the factor analysis was obtained by surveying 98 domestic almond companies. For the development of product-based conceptual models, frequency analysis and multiple-choice analysis were applied. The main results included a conceptual model of the product portfolio, a generalized product portfolio for nut-producing enterprises in Ukraine, and a strategic approach for an almond-growing enterprise in Ukraine. Given the most promising regions for almond growing in Ukraine, the main SWOT analysis results outlined the broad prospects: lack of competition, high demand, and government support along with weak sector organization and opportunistic strategy. In addition, almond production fell under the investment production category, which was considered to require new employees.

• Publisher: MDPI AG
• Subject: Electronic commerce / Entrepreneurs / International economic relations / Multiple choice / Nut industry / Nuts / Profitability / Small & medium sized enterprises-SME / Strategic management / Strategic planning / Streaming media / Streaming services / Supply chains / Surveys / Sustainability / Trends / Value chain