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Movie stars and box office revenues: an empirical analysis
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Movie stars and box office revenues: an empirical analysis
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Movie stars and box office revenues: an empirical analysis
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Journal Article
Movie stars and box office revenues: an empirical analysis
2012
Overview
This paper examines the relationship between star power and box office revenues using box office data from nine countries and a continuous measure of star power based on the number of visits to a star's web page on IMDB, the most popular web site for movie-related information. The degree of star power is computed for the top star, top three stars, and the director for the films in our sample. The results indicate that replacing an average star with a top star would increase revenues by an average of $16,618,570, while replacing three average stars with three top stars would increase revenues by an average of $64,410,381.
