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The Urgency and Affects of Media Studies
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Journal Article
The Urgency and Affects of Media Studies
2018
Overview
First, an understatement: the past two years have been emotionally challenging for members of academic communities in the humanities. According to the social media pages of many of my peers within the academy, 2016 and 2017 were full of stressors. Between the United Kingdom's \"Brexit\" referendum to leave the European Union, the election of reality television personality Donald Trump to the American presidency, and a number of terrorist attacks from Brussels to Orlando, many from around the world took to Facebook pages and Twitter feeds to vent, rant, mourn, express shock and denial, appropriately call out oppression in multiple forms, speculate on the motivations of white, working-class people, and threaten to move abroad. A common rhetorical strategy was to blame the media for sensationalizing bigotry and for placing ratings above the public interest. Expert lexicographers at Merriam-Webster proclaimed \"surreal\" (\"marked by the intense irrational reality of a dream\") as the dictionary's 2016 word of the year.The brazen cultivation of an environment in which democratic publics could not cleanly distinguish truth from fiction helped create what Lynne Joyrich has called the \"reality televisualization of political formations . . . a meshing of modes of thinking and modes of feeling, which has become the 'medium' in which our politics now exist.\" Even media studies scholars who are trained to pause and think critically about patterns across global media flows, it would appear, can succumb to the affects of dread and despair that spread rampantly across networked publics, accelerated by the crisis-like temporality indicative of these media technologies.
