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Journal Article
Managing intellectual capital in Nigerian telecommunications companies
2012
Overview
Purpose - The purpose of this study is to assess how telecommunications companies in Nigeria leverage intellectual capital as a strategic resource for creating competitive advantage.Design methodology approach - A previously published research instrument was administered and survey data were collected from 320 managers in 29 telecommunications companies.Findings - Hypotheses related to the relationship of human, structural and customer capital and its influence on business performance were tested. Results show that Nigerian telecommunications companies have mostly emphasized the use of customer capital, exemplified by market research and customer relationship management to boost their business performance.Practical implications - The over-emphasis on customer capital to the detriment of other intellectual capital components is found to be undermining the productivity of Nigerian telecommunications companies.Originality value - This is the first published study of intellectual capital development in Nigeria.
Publisher
Emerald Group Publishing Limited
Subject
