Journal Article

Mobile marketing recommendation method based on user location feedback

Wang, Jin, Ding, Shilei, Yin, Chunyong

2019

Overview

Location-based mobile marketing recommendation has become one of the hot spots in e-commerce. The current mobile marketing recommendation system only treats location information as a recommended attribute, which weakens the role of users and shopping location information in the recommendation. This paper focuses on location feedback data of user and proposes a location-based mobile marketing recommendation model by convolutional neural network (LBCNN). First, the users’ location-based behaviors are divided into different time windows. For each window, the extractor achieves users’ timing preference characteristics from different dimensions. Next, we use the convolutional model in the convolutional neural network model to train a classifier. The experimental results show that the model proposed in this paper is better than the traditional recommendation models in the terms of accuracy rate and recall rate, both of which increase nearly 10%.

• Publisher: Springer Berlin Heidelberg,Korea Information Processing Society, Computer Software Research Group
• Subject: Artificial Intelligence / Artificial neural networks / Big data / Cloud Computing for Human-centric Computing / Communications Engineering / Computer Science / Computer Systems Organization and Communication Networks / Feedback / Information Systems and Communication Service / Information Systems Applications (incl.Internet) / IoT / Location based services / Marketing / Model accuracy / Networks / Neural networks / Recommender systems / User Interfaces and Human Computer Interaction / Windows (intervals)