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The Strength of Social Norms Across Human Groups
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Journal Article
The Strength of Social Norms Across Human Groups
2017
Overview
Social norms are a defining feature of human psychology, yet our understanding of them is still underdeveloped. In this article, we present our own cross-cultural research program on tightness-looseness (TL)—which draws on field, experimental, computational, and neuroscience methods—to illustrate how going beyond Western borders is critical for understanding social norms’ functions and their multilevel consequences. Cross-cultural research enables us to account for the universal features of norm psychology but also explains the great cultural diversity we see in social norms around the globe.
Publisher
Sage Publications, Inc,SAGE Publications,SAGE PUBLICATIONS, INC
Subject
