Journal Article

Advisor gender and advice justification in advice taking

Hilal, Adriana Victoria Garibaldi de, Avila, Marcos Gonçalves, Ribeiro, Vinicius Farias

2020

Overview

PurposeThe purpose of this paper is to identify under what circumstances advisor gender and advice justification influence advice taking by managers.Design/methodology/approachThe authors designed a quasirational managerial decision experiment with both analytic and intuitive cues. The design was a 2 × 2 between-subjects factorial, in which gender (male/female) and advice justification (intuitive/analytic) were crossed. The experiment involved two independent samples, taken from Amazon Mechanical Turk workers and Brazilian professionals.FindingsResults suggest that, in general, analytic justification is more valued than intuitive justification. The findings also infer that depending on the advisees’ sample and providing that advice justification is analytic, quasirational scenarios seem to favor male advisors (MTurk sample) or both male and female advisors with “male values” (professional sample), as analysis is traditionally considered a “male value.”Practical implicationsAnalytic justification will likely lead to more advice utilization in quasirational managerial situations, as it may act as a safeguard for the accuracy of the offered advice.Social implicationsThe results might signal an ongoing, but slow, process leading to the mitigation of gender stereotypes, considering that the male gender stereotype was active in the MTurk sample, but not in the professional one.Originality/valueThis study contributes to the advice-taking research field by showing the interplay between advisor gender and advice justification in a quasirational managerial decision setting with both analytic and intuitive cues. In advice-taking literature, observations are usually collected from students. However, as this study focused on managerial decisions, the authors collected independent samples from MTurk workers and Brazilian professionals.

• Publisher: Emerald Group Publishing Limited,Universidade de São Paulo,Emerald Publishing
• Subject: advice justification / advice taking / advisor gender / Advisors / analysis and intuition / BUSINESS / Cognition & reasoning / Decision making / Gender / Problem solving / Rationality / Stereotypes / Women