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The VCG Auction in Theory and Practice
The VCG Auction in Theory and Practice
by Varian, Hal R. , Harris, Christopher
in Advertisements / Advertisers / Advertising / Advertising rates / Auction markets / Auctions / Auktionstheorie / Bidding / Bids / Economic behaviour / Economic theory / Equilibrium / Expected values / Generalized Second Prize auction / GSP auction / Internet-Auktion / Keywords / Local advertising / MARKET DESIGN FOR AUCTION MARKETS / Online advertising / Pet food / Prices / Revenue / Search engines / Social networks / Sponsored search / Studies / VCG auction / Vickery-Clarke-Groves auction / Werbung
2014
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The VCG Auction in Theory and Practice
by Varian, Hal R. , Harris, Christopher
in Advertisements / Advertisers / Advertising / Advertising rates / Auction markets / Auctions / Auktionstheorie / Bidding / Bids / Economic behaviour / Economic theory / Equilibrium / Expected values / Generalized Second Prize auction / GSP auction / Internet-Auktion / Keywords / Local advertising / MARKET DESIGN FOR AUCTION MARKETS / Online advertising / Pet food / Prices / Revenue / Search engines / Social networks / Sponsored search / Studies / VCG auction / Vickery-Clarke-Groves auction / Werbung
2014
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The VCG Auction in Theory and Practice
The VCG Auction in Theory and Practice
by Varian, Hal R. , Harris, Christopher
in Advertisements / Advertisers / Advertising / Advertising rates / Auction markets / Auctions / Auktionstheorie / Bidding / Bids / Economic behaviour / Economic theory / Equilibrium / Expected values / Generalized Second Prize auction / GSP auction / Internet-Auktion / Keywords / Local advertising / MARKET DESIGN FOR AUCTION MARKETS / Online advertising / Pet food / Prices / Revenue / Search engines / Social networks / Sponsored search / Studies / VCG auction / Vickery-Clarke-Groves auction / Werbung
2014

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Mohammed Bin Rashid Library /
Catalogue /
The VCG Auction in Theory and Practice
The VCG Auction in Theory and Practice
Journal Article

The VCG Auction in Theory and Practice

Varian, Hal R.,
Harris, Christopher
2014
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Overview
We describe two auction forms for search engine advertising and present two simple theoretical results concerning i) the estimation of click-through rates and ii) how to adjust the auctions for broad match search. We also describe some of the practical issues involved in implementing a VCG auction.
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Publisher
American Economic Association,American Economic Assoc
Subject

Advertisements

/ Advertisers

/ Advertising

/ Advertising rates

/ Auction markets

/ Auctions

/ Auktionstheorie

/ Bidding

/ Bids

/ Economic behaviour

/ Economic theory

/ Equilibrium

/ Expected values

/ Generalized Second Prize auction

/ GSP auction

/ Internet-Auktion

/ Keywords

/ Local advertising

/ MARKET DESIGN FOR AUCTION MARKETS

/ Online advertising

/ Pet food

/ Prices

/ Revenue

/ Search engines

/ Social networks

/ Sponsored search

/ Studies

/ VCG auction

/ Vickery-Clarke-Groves auction

/ Werbung

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