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Climate Change Adaptation: What is Driving Us Into Action?
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Journal Article
Climate Change Adaptation: What is Driving Us Into Action?
2025
Overview
The growing frequency of climate-related events underscores the urgent need for effective adaptation strate-
gies alongside mitigation efforts. This study investigates the motivations driving climate adaptation behaviors
in Lithuania, a region less immediately affected by climate change impacts. Drawing on survey data from
1,013 respondents, the research applies established theoretical frameworks, including the Theory of Planned
Behavior and Value-Belief-Norm Theory, to analyze economic, ecological and social motivators for adaptation
actions. Results reveal that financial considerations, such as affordability and incentives, are the strongest driv-
ers, followed by social influences, including interpersonal encouragement and moral satisfaction. Ecological
motivations, while impactful, are predominantly linked to actions with visible local environmental benefits.
Demographic analyses highlight age-related differences in motivations, with younger respondents display-
ing higher ecological and economic concerns, and gendered patterns showing females prioritizing social
and ecological values. The findings emphasize the importance of localized strategies that align interventions
with dominant motivators and demographic preferences, fostering inclusive and effective climate adaptation
policies. This study contributes a nuanced understanding of adaptation behaviors in less vulnerable regions,
offering insights for targeted communication and policy design.
Publisher
VIZJA University,University of Economics and Human Sciences in Warsaw,Vizja University
