Asset Details
Do you wish to reserve the book?
Do Animal Welfare Education Campaigns Really Work? An Evaluation of the RSPCA’s #DogKind Campaign in Raising Awareness of Separation-Related Behaviours in UK Dog Owners
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Do Animal Welfare Education Campaigns Really Work? An Evaluation of the RSPCA’s #DogKind Campaign in Raising Awareness of Separation-Related Behaviours in UK Dog Owners
Do you wish to request the book?
Do Animal Welfare Education Campaigns Really Work? An Evaluation of the RSPCA’s #DogKind Campaign in Raising Awareness of Separation-Related Behaviours in UK Dog Owners
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Do Animal Welfare Education Campaigns Really Work? An Evaluation of the RSPCA’s #DogKind Campaign in Raising Awareness of Separation-Related Behaviours in UK Dog Owners
2024
Overview
One of the main aims of companion animal welfare charities is to educate the public about the needs of animals. This is frequently performed through campaigns focusing on specific aspects of welfare. The Royal Society for the Prevention of Cruelty to Animals (RSPCA), Britain’s biggest animal welfare charity, launched the nationwide #DogKind campaign in March 2019. Targeted mainly at 25–34-year-olds, the campaign aimed to increase awareness of separation-related behaviour (SRB) among dog owners and encourage them to seek help for SRB from reliable sources. This research involved a quasi-experimental, non-equivalent control group design evaluating the campaign’s effectiveness. It was conducted through a series of online surveys at three different time points: before the launch of the campaign (n = 2002), six months after (n = 2423), and, again, two months later (n = 269), during which we asked the same questions regarding knowledge of SRB. An experimental trial of 269 participants tested whether accessing a video alongside the campaign web pages increased the effectiveness of the campaign objectives. Overall, the campaign appeared to be effective in reaching its target audience but not at raising awareness of SRB or increasing the number of owners intending to seek help. The inclusion of a video in the campaign made no difference to its effectiveness. This study shows that this campaign had limited success in achieving its targets and highlights the importance of thorough evaluations of education interventions that aim to improve the welfare of companion animals.
