Journal Article

Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners

Kim, Soo-Yeon, Park, Hyojung

2011

Overview

This study viewed students majoring in public relations as prospective public relations practitioners and explored their perceptions about corporate social responsibility (CSR) as their job attraction condition. The results showed that the students perceived CSR to be an important ethical fit condition of a company. One of the significant findings is that CSR can be an effective reputation management strategy for prospective employees, particularly when a company's business is suffering. In examining the effect of CSR efforts on attitudinal and behavioral outcomes, person-organization (P-O) fit appeared to serve as a mediator between CSR performances and organizational attractiveness.

• Publisher: Springer,Springer Netherlands,Springer Nature B.V
• Subject: Business / Business and Management / Business Ethics / Business structures / Community relations / Companies / Consumer goods industries / Consumers / Corporate culture / Corporate responsibility / Corporate social responsibility / Corporations / Education / Employee turnover / Employees / Ethical codes / Ethics / Job applicants / Job hunting / Job satisfaction / Management / Management techniques / organizational attractiveness / Organizational behaviour / Perceptual organization / person–organization fit / Philosophy / prospective public relations practitioner / Public relations / Purchase intention / Quality of Life Research / Reputation management / Social ethics / Social responsibility / Social responsibility of business / Society / Stakeholders / Students / Values