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The Impact of Innovation on Store Managers’ Job Satisfaction: Evidence from Tunisian Retailing
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The Impact of Innovation on Store Managers’ Job Satisfaction: Evidence from Tunisian Retailing
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Journal Article
The Impact of Innovation on Store Managers’ Job Satisfaction: Evidence from Tunisian Retailing
2017
Overview
La présente étude a comme objectif d’analyser l’impact de l’innovation sur la satisfaction du travail dans les réseaux commerciaux. En particulier, nous testons des hypothèses sur l’effet de trois formes d’innovation (organisationnelle, procédé et produit) sur la satisfaction des gérants des points de ventes appartenant aux réseaux de distribution. L’analyse des données collectées auprès de 95 points de ventes appartenant aux réseaux de distribution implantés en Tunisie, moyennant la méthode PLS ( Partial Least Squares ), montre que seulement l’innovation organisationnelle qui affecte positivement la satisfaction des gérants des points de ventes. Ceci constitue une contribution à la compréhension de la gestion de l’innovation et ses conséquences dans le secteur de la distribution en Tunisie. This study investigates the impact of innovation on job satisfaction in retail networks. We test hypotheses about the effects of three different forms of innovation—organizational, process, and product—on store managers’ job satisfaction. Using the partial least squares method to analyze data from a survey of 95 stores in retail networks located in Tunisia, we f ind that only organizational innovation is positively related to store managers’ job satisfaction. The paper provides new understanding about innovation management and its consequences for retailing in Tunisia.
Publisher
Management Prospective Éditions,Management Prospective Editions / Institut des hautes études économiques et commerciales - INSEEC
