Journal Article

Impact of environmental CSR on firm’s environmental performance, mediating role of corporate image and pro-environmental behavior

Qu, Xiaoe, Luo, Haiyan

2023

Overview

Environmental consciousness has grown over time, and businesses have been increasingly forced to adhere to international treaties and rules. In response to international environmental concerns and increased community expectations for corporate social responsibility (CSR), firms have begun to recognize the importance of environmental protection as part of corporate social responsibility. The present study assumes, based on the Green Theory (GT), that environmental CSR favorably impacts the environmental performance of the organization by using pro-environmental behavior and green corporate image as mediators and CEO’s environmental commitment as moderator. The present study collected data from 314 employees of various international corporations operating in China utilizing a standardized questionnaire and a suitable sampling strategy for empirical investigation. Data were analyzed by using Smart PLS. The findings of this study indicate that environmental CSR has a beneficial effect on a company’s environmental performance. Results also revealed that pro-environmental behavior and green corporate image mediate the association between environmental CSR and the environmental performance of a company. The data also demonstrate that CEO environmental commitment moderates the association between pro-environmental conduct and an organization’s environmental performance. The studies also demonstrated that the CEO’s environmental commitment does not mitigate the association between a company’s green corporate image and its environmental performance. The present study has substantial implications for practice, theory, and management. Based on these findings, this study adds empirical research on environmental CSR and business environmental performance to the existing literature. Environmental CSR initiatives can enhance an organization’s efforts to maintain a positive rapport with its internal and external stakeholders.

• Publisher: Springer US,Springer,Springer Nature B.V
• Subject: Behavior / Behavioral Science and Psychology / Brand image / Consciousness / Corporate image / Corporate social responsibility / Earthquakes / Economic activity / Economic aspects / Employees / Environmental aspects / Environmental conditions / Environmental impact / Environmental movement / Environmental performance / Environmental protection / Productivity / Psychology / Social responsibility / Social Sciences