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The Problems Of Management And Marketing Of High Technology Services
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Journal Article
The Problems Of Management And Marketing Of High Technology Services
2011
Overview
The article emphasizes the importance of high technologies sector development and complexity level it takes to reach it. Based on scientific literature analysis, including high technologies services features that involve short life cycle, inseparability from science and technologies, as well as existing infrastructure, to solve high technologies development issues, marketing and management methods should be applied. The specific features of the product of high technologies is the reason for high technologies services management and marketing problems that include high risk of business, exceptionally heavy investment and complicated launch of the product. Therefore, there is a need for other solutions, such as the ways to stimulate high technologies development and high technologies products intake and application that should be generated using management and marketing methods. [PUBLICATION ABSTRACT]
Publisher
Vilnius Gediminas Technical University, Department of Construction Economics & Property,Vilnius Gediminas Technical University
