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Book
Business skills
2018
Overview
book 1. Accounting: Introducing financial statements ; Reporting profit or loss in the income statement ; Reporting financial condition in the balance sheet ; Reporting cash sources and uses in the statement of cash flows ; Reading a financial report -- book 2. Operations management: Designing processes to meet goals ; Planning for successful operations ; Creating a quality organization -- book 3. Decision-making: The key ingredients for effective decisions ; Walking through the decision-making process ; Becoming a more effective decision-maker -- book 4. Project management: Achieving results ; Knowing your project's audiences ; Clarifying your project ; Developing a game plan ; Keeping everyone informed -- book 5. Linkedin: Looking into Linkedin ; Signing up and creating your account ; Growing your network ; Exploring the power of recommendations ; Finding employees -- book 6. Business writing: Planning your message ; Making your writing work ; Improving your work ; Troubleshooting your writing ; Writing emails that get results -- book 7. Digital marketing: Understanding the customer journey ; Crafting winning offers ; Pursuing content marketing perfection ; Blogging for business ; Following up with email marketing
Publisher
John Wiley & Sons, Inc
Subject
ISBN
9781119473978, 1119473977
