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Journal Article
Data Management: Customer Relationship Management Begins with Enterprisewide Data
2001
Overview
The need to push toward CRM has brought with it the need to improve the effectiveness of CRM tools and applications. The acceptance of extensible markup language (XML) and its role in integrating data from Web applications has given a whole new definition to the potential benefits of CRM. Already, XML is starting to replace the proprietary Financial Information Exchange protocol commonly used in the financial industry for real-time exchange of securities transactions. With CRM software, customers and banks can interact in real time. CRM is a process that utilizes technology as an enabler to capture, analyze and disseminate customer and prospect data from all touch points. CRM uses the technology as an enabler for various functions:
Publisher
SourceMedia, Inc,Thomson Media
