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From Disruption to Collision: The New Competitive Dynamics
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Journal Article
From Disruption to Collision: The New Competitive Dynamics
2020
Overview
Iansiti and Lakhani discuss the new competitive dynamics. The collision between digital and traditional companies shows what happens when user needs are met by a new kind of operating model that digitizes some of the most critical tasks to deliver value. In the travel industry, customer needs haven't changed--travelers continue to need accommodations and experiences.
Publisher
Massachusetts Institute of Technology, Cambridge, MA
Subject
