Magazine Article

Fund raising success takes teamwork

Bezilla, Michael, Gearhart, G. David

1991

Overview

A survey was conducted of senior advancement officers at major research universities engaged in major fund-raising efforts. Five of the universities used integrated organizations in planning and initiating their capital campaigns; 5 used nonintegrated organizational structures. The survey indicates the following: 1. An integrated organization gives all advancement officers the chance to become involved in selecting volunteers. 2. Organizational structure is a determining factor in writing and producing the case statement. 3. The process of creating communication tools is much simpler and easier under the clear delineation of authority that exists in an integrated organizational structure. 4. Prospect management under both centralized and decentralized structures came under the purviews of the development office. 5. The university relations office should be heavily involved in campaign public relations activities. 6. The alumni office has a limited role in campaign preparedness, at both integrated and nonintegrated universities.

• Publisher: Hoke Communications, Inc,Hoke Communications, Incorporated
• Subject: Capital investments / Centralization / Colleges & universities / Elements / Finance / Fund raising / Implementations / Management / Organizational structure / Surveys / Universities and colleges