Asset Details
Do you wish to reserve the book?
A manifesto for a new era in firm-client relations
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
A manifesto for a new era in firm-client relations
Do you wish to request the book?
A manifesto for a new era in firm-client relations
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
A manifesto for a new era in firm-client relations
2007
Overview
Three things temper the client-professional relationship: 1. the complexity of business and business practices in today's economic environment, 2. the wide array of service providers available, and 3. the changing public perceptions of accountants. Today's client needs and wants is not only greater sophistication and skills, and more imaginative applications of those skills, but a more meticulous understanding by professionals of what each client needs and wants, and how best to meet those needs. Defining a practice begins with understanding the needs of the clients in your markets, and then structuring your firm to meet those needs. It means learning to learn more about a client's business and industry. Where once marketing was thought to be using the mechanics and tools of the process to get clients, we know now that clients are won, and practices are built, by keeping a firm relevant to the clients' needs by becoming an integral part of a client's business, and not ancillary to it. This is accomplished by keeping the client, not the profession, at the core of the practice.
Publisher
SourceMedia, Inc,SourceMedia dba Arizent
Subject
