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Journal Article
The real reason why Wieden quit Starbucks
2008
Overview
Dan Wieden and Howard Schultz have mended a few broken bridges between their organizations. But last week, reacting to what it saw as Starbucks' micromanagement, waffling and shift to a jump-ball approach for future ad assignments, Wieden & Kennedy took the unusual step of quitting the business. Executives with knowledge of the situation said Starbucks was simply a very frustrating client for Wieden, an agency that other marketers have described as unusually honest in its communication with clients. Moving forward, it's expected that Starbucks will work with a handful of agencies on a project basis rather than designating another agency of record. A spokeswoman wouldn't say which agencies are on the roaster's roster.
Publisher
Crain Communications, Inc,Crain Communications, Incorporated
Subject
