Asset Details
Do you wish to reserve the book?
Política y medios en Italia: de Berlusconi a Salvini, de la televisión a la redes sociales/Politics and media in Italy: from Berlusconi to Salvini, from television to social networks
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Política y medios en Italia: de Berlusconi a Salvini, de la televisión a la redes sociales/Politics and media in Italy: from Berlusconi to Salvini, from television to social networks
Do you wish to request the book?
Política y medios en Italia: de Berlusconi a Salvini, de la televisión a la redes sociales/Politics and media in Italy: from Berlusconi to Salvini, from television to social networks
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Política y medios en Italia: de Berlusconi a Salvini, de la televisión a la redes sociales/Politics and media in Italy: from Berlusconi to Salvini, from television to social networks
2022
Overview
El éxito político de Berlusconi no se puede explicar sin las televisiones. Ni el de Salvini, sin las redes sociales. Del \"si no sale en televisión es que no existe\" del primero, a los tweets incendiarios y al anything goes del segundo. ¿Misma estrategia, nuevos medios? El objetivo de este artículo es reflexionar sobre las técnicas comunicativas de los dos políticos italianos, poniendo el acento en las analogías y diferencias. Se profundizará en las técnicas comunicativas utilizadas por Berlusconi y Salvini y el uso que han hecho de los medios de comunicación para construir una imagen electoralmente atractiva y políticamente exitosa. Palabras clave: Italia; Berlusconi; Salvini; Comunicación Política; Redes sociales. The political success of Berlusconi cannot be explained without the televisions. Nor that of Salvini, without the social networks. From the \"if it does not appear on television, it does not exist\" of the first, to the incendiary tweets and to the anything goes of the second. Same strategy, new media? The aim of this article is to reflect on the communicative techniques of the two Italian politicians, putting the emphasis on analogies and differences. It will delve into the communicative techniques used by Berlusconi and Salvini and the use they have made of the media to build an electorally attractive and politically successful image. Keywords: Italy; Berlusconi; Salvini; Political Communication; Social Networks.
Publisher
Universidad Complutense de Madrid
Subject
