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Book Chapter
Introduction
2014,2013
Overview
As the media industries adapt to technological change and consumers continuously resist and reshape institutional imperatives, the term connected viewing points to an impending revolution in how screen media is created, circulated, and consumed. It refers specifically to a multiplatform entertainment experience, and relates to a larger trend across the media industries to integrate digital technology and socially networked communication with traditional screen media practices. These developments have resulted in the migration of our media and our attention from one screen to many, directed the flow of entertainment content in new patterns, and upended traditional business models. Because of the dramatic ways the phenomenon of connected viewing has affected the contemporary media landscape, it also provides a crucial frame through which we can understand the evolution of film, television, and gaming in the digital era.
Publisher
Routledge,Taylor & Francis Group
ISBN
9780415813570, 9780415813600, 0415813573, 0415813603
