Book Chapter

Solving the Chief Engineer Puzzle at MCCA: March

Levine, Michael K

2012,2011

Overview

I was feeling a little better about being able to deal with the sales force a¡er my joint visit to San Diego National Insurance (SDNI) with Jack last week and because of the alliance I had formed with Connie. –e next major item on my priority list was to deal with the space between Sales and Development. In Lean Product Development, as practiced at Toyota, that space was lled by the Chief Engineer (CE), who worked to understand customer value and drive programs to engineer solutions that delivered that value better than competitors. In what I had read and otherwise learned, the Chief Engineer sounded like a superman-starting as an outstanding engineer, with innate leadership abilities, organizational talents, and an ability to empathize with customers. I had no one at MCCA who even approached that prole, and I was sure it would take years to develop someone who could ll those shoes. What was I to do in the meantime? I decided to look for other models that might work. But rst, I wanted to see what raw material I had to work with.

• Publisher: Productivity Press
• Subject: Network management / Other manufacturing technologies
• ISBN: 9781439879757, 1439879753