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The Business and Ethics of the Brain Fitness Boom
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Journal Article
The Business and Ethics of the Brain Fitness Boom
2011
Overview
The growing interest in the science, practice, and business of \"brain fitness\" presents a significant opportunity to build mental capital, enhance mental wellness, and delay symptoms of brain-based decline and disease. The author discusses how we can capitalize on this opportunity
through an agreed upon meaningful and appropriate framework that enables adults to make informed decisions and facilitates person-centered and cross-sector innovation, and makes the case for the development of a culture of brain fitness and mental capital from cradle to grave.
