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A True Revolution in Consumption and Commerce
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Book Chapter
A True Revolution in Consumption and Commerce
2020
Overview
“Rarely has the Paulista Capital seen an event of such great proportions.” The verdict of São Paulo’s largest-circulation newspaper was an exaggeration, but not that great of one, for it was undoubtedly the most impressive store opening in the city’s history. On the morning of March 15, 1949, awaiting an eleven o’clock ribbon-cutting, thousands of people—men, women, and children—crowded outside a massive new structure looming over what until recently had been a quiet intersection in an entirely residential part of the city. Some members of the crowd had strolled there, the site having been picked because it stood
Publisher
The University of North Carolina Press,University of North Carolina Press
ISBN
9781469656434, 1469656434, 1469656361, 9781469656366
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