Asset Details
Do you wish to reserve the book?
Braving the Burqini™: re-branding the Australian beach
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Braving the Burqini™: re-branding the Australian beach
Do you wish to request the book?
Braving the Burqini™: re-branding the Australian beach
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Braving the Burqini™: re-branding the Australian beach
2010
Overview
A cross between a bikini and a burqa, the Burqini™ reworks a conventional symbol of Australian culture in terms consistent with Muslim modesty. In turn, the Burqini™ stakes a deeply ironic claim to one of the nation's most revered sites: the beach. This article thus considers its significance in relation to two dominant stereotypes in recent Australian history: the 'beach babe', typically blonde, blue-eyed and bikinied; and a view of conservative Muslim culture that had taken shape in mainstream Australian media: as restrictive, regressive and misogynist. By appropriating the traditional bikini design for a contemporary Muslim clientele, the Burqini™ is both a confronting cultural statement and a bold example of 21st century world fashion.
