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Trump Tower and the Aesthetics of Largesse
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Book Chapter
Trump Tower and the Aesthetics of Largesse
2007
Overview
The reality TV showThe Apprenticebrought Donald Trump, and his hair, back into the American spotlight. During its first season in 2004 it was rated number one of new programs, with an average of 20.7 million viewers a week. The show’s format is simple: a group of aspirant moguls is divided into teams. Each team performs the same business assignment, such as selling lemonade on the streets of New York or dreaming up an ad campaign for a luxury airline. At the end of the day everyone returns to Trump Tower, where Trump and two of his corporate henchmen
