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Tap Employee-Creators to Transform Your Social Media Strategy
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Journal Article
Tap Employee-Creators to Transform Your Social Media Strategy
2024
Overview
Dinin discusses the value of employee-creators, employees who produce content on their personal social media accounts that reflects positively on their employers. He provides examples of successful employee-creators and outlines seven steps for businesses to cultivate employee-creators within their organizations, including creator training, setting clear content expectations, providing production resources, nurturing a supportive community, defining clear value metrics, establishing compelling incentives, and preparing for success. He also emphasizes the power of employee-creators in reaching large audiences and championing brand values.
Publisher
Massachusetts Institute of Technology, Cambridge, MA
Subject
